The Story
From Hisar to Harbour City.
Yellow Mustards started in 2013 in Hisar, India, as a one-person digital practice. The name came from something simple: mustard fields are everywhere in that part of Haryana, and yellow was always the colour of energy, sharpness, and standing out.
The work grew. Clients across India, then Southeast Asia, then education institutions in the Caribbean. In 2020, the studio moved to Sydney, bringing 7 years of craft into a new market, with a sharper focus: Australian small businesses that deserve digital work as good as the big brands get.
The model has never changed. One senior person. No junior handoffs. No templates. No sales pitch, then someone else delivers.
2013
Founded in Hisar, India
Digital design and web development practice. Early clients in education and healthcare.
2015–2018
Scale and craft
UX research added to the practice. Clients include MeritTrac (HR technology), Manipal Group (education), and University of Antigua.
2019
AI tools, early
First AI-embedded tools built for client use. Risk dashboards, recommendation engines, early chat agents.
2020
Sydney, Australia
Studio relocates to Sydney. Australian SMB focus begins.
Now
Boutique, by design
Referral-only intake, maximum 5 active projects. Senior delivery, always.
